Microsoft is using social media as foundation for a web-based reality show following the career quests of nine participants. You can follow their exploits online (e.g., at work when the boss isn't looking), no television required. The Career Factor website went live last week, but the nine participants only started updating their quests yesterday.
The website describes itself as an "online reality show based on the experiences of nine IT personalities. Each of our candidates have set a professional goal for themselves, and have invited you to follow their every step along the way." Each participant has a personal page where "you can explore their backgrounds, learn from their experiences and share your findings. You'll find videos, links to learning resources, tips and updates via their blog and various social media outlets."
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